To begin, prepare the marinade. In a large bowl, combine soy sauce, sesame oil, sugar, honey, mirin, minced garlic, grated onion, grated Asian pear, black pepper, and sesame seeds. Stir thoroughly until the sugar dissolves and the ingredients are well blended. The grated pear adds natural sweetness and tenderizes the beef for optimal flavour.
Add the thinly sliced beef to the marinade, ensuring each piece is evenly coated. Use your hands to gently massage the marinade into the meat for better absorption. Cover the bowl with plastic wrap and refrigerate for at least 30 minutes, or up to 4 hours for a deeper flavour.
While the beef marinates, prepare the vegetables. Julienne the carrot, thinly slice the onion, and chop the green onions. Set these aside on a clean plate for easy access during cooking.
After marinating, remove the beef from the refrigerator and let it sit at room temperature for 10 minutes. This step ensures even cooking. Meanwhile, heat a large skillet or grill pan over medium-high heat and add 1 tablespoon of vegetable oil.
Once the pan is hot, add the marinated beef in a single layer, being careful not to overcrowd the pan. Cook the beef for 2–3 minutes on each side, turning occasionally until it is caramelized and slightly charred. Work in batches if necessary to maintain high heat and achieve a good sear.
Add the sliced vegetables (carrots, onions, and green onions) to the pan during the final minutes of cooking. Stir fry everything together for an additional 2 minutes, allowing the vegetables to soften slightly and absorb the flavours of the marinade.
Check for doneness by ensuring the beef is fully cooked yet tender and juicy. Remove the pan from the heat and transfer the Bulgogi to a serving platter. Sprinkle with additional sesame seeds for an authentic touch.
Serve the Bulgogi alongside steamed rice, fresh lettuce leaves, and optional sides like kimchi or ssamjang. To enjoy the traditional way, wrap a piece of Bulgogi in a lettuce leaf with rice and a dollop of ssamjang, creating a flavourful bite. Garnish with green onions or sesame seeds for an appealing presentation. Pair with a glass of barley tea or soju for an authentic dining experience.